Whether or not we develop your brand, message, or image, we are determined to find the best markets for your distribution. We have garnered relationships with a variety of publications which allows us to understand the audiences of each platform to determine the right placement for your adage, as well as negotiate to get your message out in the world for a good price.
Besides Media Buying services, we also offer Media Coaching to advertise your brand in the right networks and create high-performing campaigns.
At NewPublica, we know it’s not just about what you say, but also about how you say it and who you say it to. Through Media Coaching, we will prepare you, your partners, or your stakeholders to deliver well-versed material with the proper tone and style to convey the theme and goals of your campaign.
2909 Bryant Ave S, Suite 301
Minneapolis, MN 55408
Expertise: Marcia is a communications professional with experience in teaching, community engagement, and web development. Marcia is a quick learner and is able to adapt to various tasks within her roles. At NewPublica, Marcia meets with community members to inform, listen to, and learn from. She also manages NewPublica’s internal digital media content to ensure that the most relevant information is at the forefront of what we do. Marcia uses the organizational skills learned from teaching every day in both communications work and public engagement.
Professional Work: Bethune Community School, Partnership Academy
Expertise: Helene is a storyteller with a passion for finding the best way to communicate a message. Whether through copywriting, digital media, or public engagement, Helene ensures that all voices are recognized, heard, and understood. Helene applies her collaboration and organizational skills to all of her projects. Helene uses her communication and language experience along with her knack for organization to exceed expectations for both internal and external projects.
Expertise: Isabella is a Journalism major at the Hubbard School of Journalism at the University of Minnesota, with experience in research, volunteering, education, and communications. She has worked with different schools and organizations in Argentina, the Twin Cities, and Denver to promote language efficiency skills in Spanish and English. Always advocating for communities of color and the local community, she has pursued the gift of leadership to create close relationships with members of the community. Isabella continues to advocate for communities of color at NewPublica, as a contributor to the NewPrensa newsletter. In her role, Isabella utilizes her research and communication experience to approach each project with a creative mind and is always eager to learn more.
Professional Work: Wells Fargo, Girls Inc. of Metro Denver, Best Prep
Expertise: Hamza is a results-oriented accounting professional with broad experience in a deadline‑driven environment. He has a proven track record in consistently and effectively delivering accounting services that enhance the company’s purpose and profitability. At NewPublica, Hamza demonstrates his experience in reconciliations, AP/AR, reporting, P&L analysis, and the management of general accounting functions.
Professional Work: Kaah Express, Jones Lang La Salle
Expertise: Jorge has more than 20 years of experience in the creative process of visual design, including website development, graphic design, branding, photography, and video production. He has worked with a wide range of agencies and organizations, from small businesses to leading non-profits. He has been involved with social projects, the creation of visual campaigns, the development of annual reports, rebrandings, and website creation and redesign. At NewPublica, he creates designs for newspapers, magazines, and social media, as well as builds functional, user-friendly websites. Jorge understands each client’s unique needs and has a passion for projects that generate social impact. Jorge is a wealth of knowledge about design, and his expertise in reaching diverse communities serves NewPublica’s mission to connect to new voices and new audiences.
Professional Work: Latino Communications Network, Jorge Amerigo LLC
Ebelin is a visual arts professional with experience in social media management and sociology. Ebelin brings her passion for creativity and community to each project and utilizes her past experience in grassroots organizing whenever she can. At NewPublica, Ebelin works alongside various organizations to ensure that their marketing goals are understood and that their audience is reached effectively.
Professional Work: American Friends Service Committee
Expertise: Orion loves people and languages. He is fluent in English, Spanish, French, and German and knows words and phrases in multiple other languages. His unique ability to retain and understand languages is unmatched. At NewPublica, Orion helps review and edit articles for Latino Communications Network publications. He is focused, engaged, and loves working and collaborating with others!
Professional Work: Latino Economic Development Center (LEDC), Kaposia.
Expertise: Sandra determines the best course of action and seeks the best solutions for our client’s advertising needs by utilizing her solutions-oriented mindset and interpersonal communication skills. At NewPublica, she executes the purchases of advertisement spaces by understanding clients’ marketing goals and target audiences. She works hard to maintain relationships with a variety of publications to ensure our clients are able to receive the media space they need. Sandra is also in charge of keeping our Latino Communications Network, both online and printed publications, relevant, engaging, and fun.
Professional Work: Latino Communications Network, Pamela Coleman Office of Eurology, Justo Gonzalez Office of Eurology.
Expertise: Maria is a communications professional passionate about merging words and design into compelling narratives. With a dynamic background in writing and editing, she has honed her skills across a spectrum of mediums. At NewPublica, she’s crafted and polished content that resonates with diverse audiences, from press releases and op-eds to social media and web copy. Beyond written storytelling, Maria utilizes her deep understanding of social media strategy and web design to create a cohesive and impactful online presence that drives engagement and growth. Maria employs her organization, delegation, and communication skills developed as a collegiate athlete and current lacrosse coach to plan, manage, and execute statewide campaigns and ensure every detail is accounted for.
Professional Work: Greater Midwest Realty, Creative Writing Programs – Hamline University, Cool Money Coach, Minnesota Lakers Select, Homegrown Lacrosse
Expertise: Marian has over a decade of experience in event planning and managing events producing galas, conferences, festivals, and fashion shows both locally and internationally. She has managed large-scale events, including Taco Tour on Lake Street, Minneapolis Cinco de Mayo, and the Lake Street Festival, attracting thousands of participants. At NewPublica, Marian utilizes her experience in marketing to exceed client expectations of high-impact events execution and community engagement. She also manages the publication, distribution, and interpersonal communication within NewPrensa Media.
Professional Work: Utku LLC, Latino Communications Network, Gente de Minnesota
Expertise: Luis is a business and community leader with over fifteen years of experience in marketing and strategy in multiple global companies. He has worked in the U.S. and Latin America, creating strategic marketing plans and leading cross-functional teams for successful market introductions. Luis has experience in multiple industries, including manufacturing, food, food service, education, and financial services. He has a passion for talent development and building new team skills and capabilities. Luis has built strong relationships with multiple communities and has collaborated with numerous colleges and universities, schools, and non-profit organizations to create professional opportunities for people from various diverse communities. Luis leads the largest team at NewPublica, ensuring that collaboration, communication, and creativity are at the forefront of each project.
Professional Work: Cummins Engine, Ecolab, General Mills, Land O’Lakes, GE
Expertise: Marc has over twenty years of experience in sales, business development, and marketing in the United States, Latin America, and Canada. He has launched product lines in new markets, built and led cross-functional teams, and pioneered businesses and organizations toward transformative and sustainable growth domestically and internationally. Marc is also passionate about private-public alignments that improve education, health, and the tangible quality of life for children and families of color. He is currently a board member in LatinoLEAD. At NewPublica, Marc works with community engagement projects regarding infrastructure, health, education, and others in Minnesota.
Professional Work: Kraft Foods, MOM Brands
Expertise: Carmen is a versatile leader and relationship builder with cross-functional, multicultural, and international experience in various industries, including technology, healthcare, financial services, manufacturing, government, and hospitality. She has corporate experience in engineering, marketing, operations management, and sales. Carmen has also worked in non-profit team leadership roles focusing on the advancement of communities of color. At NewPublica, her passion for making meaningful connections throughout the community not only shines through in her work but enhances the opportunities for current and future generations.
Professional Work: Xerox Corporation, Patrice & Associates Hospitality Recruiting
Expertise: Melisa is an attorney with extensive experience in government affairs, community relations, and public policy. She served in the Minnesota Senate for a decade since her first election in 2012 and was elected Minority Leader by her Caucus in 2021. Before co-founding NewPublica, Melisa worked at Target Corporation, holding various roles in real estate, government affairs and community relations teams. She serves on various boards, including the Alliss Educational Foundation, FairVote Minnesota, and is Chair of the Minnesota is Ready Coalition. Melisa is an entrepreneur with a strong community focus on the progression of multicultural voices within a mainstream marketplace.
Professional Work: Minnesota Senate, Target
Expertise: Alberto is a leading authority on multicultural communications and marketing in Minnesota. As the CEO and co-founder of Latino Communications Network (LCN), now NewPublica, he produced the weekly Spanish newspaper La Prensa de Minnesota and the weekly Spanish publication Vida y Sabor. LCN also operated 24-hour Spanish radio stations 1400 and 1470 AM La Invasora between 2005 and 2013. Alberto is a seasoned expert on marketing to the Latino community and is a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio, and other Minnesota business media. Alberto was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. He is the former board chair of Hiawatha Academies, served on the founding boards of KIPP Minnesota and Twin Cities Academy, and served on the board of the Minnesota Broadcasters Association and the advisory editorial board of Minnesota Business Magazine.
Professional Work: Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate
2909 Bryant Ave S, Suite 301
Minneapolis, MN 55408