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Other PR and Marketing agencies provide professional experience. NewPublica offers not only deep expertise in industries across the financial, healthcare, and governmental verticals; but brings vast human experience to meet Schwan’s specific needs.
Through an embodied research approach and extensive community vetting, NewPublica prepares your organization to meet the demands of our diverse and rapidly changing world through authentic communications and marketing that resonates with intended audiences and communities.
From the initial concepting, to execution, to analysis—our team delivers world-class project management, strategies, and creative, taking the work out of your hands so that your organization can focus on what it does best: delivering for and delighting your customers.
Our aim as a Public Relations and Marketing agency is to ignite ideas and approach them with a culturally responsive lens that cuts through the noise to create meaningful and memorable messaging.
Our Public Relations and Marketing capabilities are fully-integrated and wide-ranging:
This selection of recent clients and partners from the past year demonstrates NewPublica’s commitment to working with private and non-profit organizations that have the drive to empower meaningful connections with their consumers and clients in a natural and authentic way.
Expertise: Nick is a firestarter, initiating and leading strategic communication projects from a culturally responsive lens. With a background in critical qualitative methodologies and health communication, he’s excited to connect ideas and communities in ways that uplift and inspire. He has a process-oriented brain, is a big believer in growth mindset and is a big softie for stories and narratives that serve greater missions of inclusion, representation, and systemic justice. Nick aims to provide engaging, research-based approaches, strategies and deliverables to clients as they navigate their unique challenges. When not on the clock, you can find him on a beach somewhere dodging the Minnesota winter or playing in queer recreational sports leagues. He lives in Minneapolis with his partner.
Client Experience: Walmart, Ecolab, University of Minnesota Foundation, Minnesota Department of Transportation, Mitsubishi Power Americas, National Opinion Research Council at University of Chicago, Magellan Health, Riverside Research, Callan, Central Arkansas Water
Expertise: Sandra determines the best course of action and seeks the best solutions for our client’s advertising needs by utilizing her solutions-oriented mindset and interpersonal communication skills. At NewPublica, she executes the purchases of advertisement spaces by understanding clients’ marketing goals and target audiences. She works hard to maintain relationships with a variety of publications to ensure our clients are able to receive the media space they need. Sandra is also in charge of keeping our Latino Communications Network, both online and printed publications, relevant, engaging, and fun.
Professional Work: Latino Communications Network, Pamela Coleman Office of Eurology, Justo Gonzalez Office of Eurology.
Expertise: Mateo is a passionate and dedicated learner with experience in digital design, social strategy, and communications. At NewPublica, Mateo actively contributes to and collaborates on projects spanning multiple sectors and has the remarkable ability to adapt to ever-changing needs to deliver work exceeding expectations. Through his academic pursuits at the University of Wisconsin-Madison and his personal ventures, he has cultivated a wide range of skills across various mediums, including graphic design, video production, copywriting, and marketing strategies.
Professional Work: Minneapolis Parks & Recreation Board, Recreation & Wellbeing – University of Wisconsin-Madison
Ebelin is a visual arts professional with experience in social media management and sociology. Ebelin brings her passion for creativity and community to each project and utilizes her past experience in grassroots organizing whenever she can. At NewPublica, Ebelin works alongside various organizations to ensure that their marketing goals are understood and that their audience is reached effectively.
Professional Work: American Friends Service Committee
2909 Bryant Ave S, Suite 301
Minneapolis, MN 55408
612-729-5900
Expertise: Hamza is a results-oriented accounting professional with broad experience in a deadline‑driven environment. He has a proven track record in consistently and effectively delivering accounting services that enhance the company’s purpose and profitability. At NewPublica, Hamza demonstrates his experience in reconciliations, AP/AR, reporting, P&L analysis, and the management of general accounting functions.
Professional Work: Kaah Express, Jones Lang La Salle
Expertise: Jorge has more than 20 years of experience in the creative process of visual design, including website development, graphic design, branding, photography, and video production. He has worked with a wide range of agencies and organizations, from small businesses to leading non-profits. He has been involved with social projects, the creation of visual campaigns, the development of annual reports, rebrandings, and website creation and redesign. At NewPublica, he creates designs for newspapers, magazines, and social media, as well as builds functional, user-friendly websites. Jorge understands each client’s unique needs and has a passion for projects that generate social impact. Jorge is a wealth of knowledge about design, and his expertise in reaching diverse communities serves NewPublica’s mission to connect to new voices and new audiences.
Professional Work: Latino Communications Network, Jorge Amerigo LLC
Expertise: Orion loves people and languages. He is fluent in English, Spanish, French, and German and knows words and phrases in multiple other languages. His unique ability to retain and understand languages is unmatched. At NewPublica, Orion helps review and edit articles for Latino Communications Network publications. He is focused, engaged, and loves working and collaborating with others!
Professional Work: Latino Economic Development Center (LEDC), Kaposia.
Expertise: Marian has over a decade of experience in event planning and managing events producing galas, conferences, festivals, and fashion shows both locally and internationally. She has managed large-scale events, including Taco Tour on Lake Street, Minneapolis Cinco de Mayo, and the Lake Street Festival, attracting thousands of participants. At NewPublica, Marian utilizes her experience in marketing to exceed client expectations of high-impact events execution and community engagement. She also manages the publication, distribution, and interpersonal communication within NewPrensa Media.
Professional Work: Utku LLC, Latino Communications Network, Gente de Minnesota
Expertise: Luis is a business and community leader with over fifteen years of experience in marketing and strategy in multiple global companies. He has worked in the U.S. and Latin America, creating strategic marketing plans and leading cross-functional teams for successful market introductions. Luis has experience in multiple industries, including manufacturing, food, food service, education, and financial services. He has a passion for talent development and building new team skills and capabilities. Luis has built strong relationships with multiple communities and has collaborated with numerous colleges and universities, schools, and non-profit organizations to create professional opportunities for people from various diverse communities. Luis leads the largest team at NewPublica, ensuring that collaboration, communication, and creativity are at the forefront of each project.
Professional Work: Cummins Engine, Ecolab, General Mills, Land O’Lakes, GE
Expertise: Carmen is a versatile leader and relationship builder with cross-functional, multicultural, and international experience in various industries, including technology, healthcare, financial services, manufacturing, government, and hospitality. She has corporate experience in engineering, marketing, operations management, and sales. Carmen has also worked in non-profit team leadership roles focusing on the advancement of communities of color. At NewPublica, her passion for making meaningful connections throughout the community not only shines through in her work but enhances the opportunities for current and future generations.
Professional Work: Xerox Corporation, Patrice & Associates Hospitality Recruiting
Expertise: Alberto is a leading authority on multicultural communications and marketing in Minnesota. As the CEO and co-founder of Latino Communications Network (LCN), now NewPublica, he produced the weekly Spanish newspaper La Prensa de Minnesota and the weekly Spanish publication Vida y Sabor. LCN also operated 24-hour Spanish radio stations 1400 and 1470 AM La Invasora between 2005 and 2013. Alberto is a seasoned expert on marketing to the Latino community and is a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio, and other Minnesota business media. Alberto was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. He is the former board chair of Hiawatha Academies, served on the founding boards of KIPP Minnesota and Twin Cities Academy, and served on the board of the Minnesota Broadcasters Association and the advisory editorial board of Minnesota Business Magazine.
Professional Work: Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate
2909 Bryant Ave S, Suite 301
Minneapolis, MN 55408
612-729-5900
