New Audiences New Communications
Newpublica

About us

History

New Audiences New Communications

NewPublica was founded in 2014 by Alberto Monserrate and Melisa Lopez Franzen as a way for government agencies, companies, organizations, and nonprofits to reach multicultural audiences. Since its inception, NewPublica has become the preferred firm for multicultural communications consulting in Minnesota. The work that is done encompasses and utilizes diversity, engagement, and creativity. NewPublica has developed long-term, mutually-beneficial relationships with members of BIPOC communities that have allowed the company to be both recognizable and trustworthy.

We are a proudly diverse team with a wide range of backgrounds, experiences, skills, and talents. We’re excited for the opportunity to work with you!

how We Do It

Our Capabilities

Your public image is important to achieving your organization's goals. We leverage our community and media relationships, research skills and past experiences to help businesses and individuals cultivate a positive reputation.
NewPublica understands the dynamics of building and maintaining community relationships. We can help you navigate the diverse ecosystem that is Minnesota.
We know that what you say and how you say it is vital in having your message understood and well received. By understanding your audience and by utilizing various forms of media, we ensure that your brand will be communicated in the way that you envision.
NewPublica knows that one of the best ways to reach partners or potential clients is through visuals. We develop engaging designs that connect you with your target audience through social media, print, video, or a newly renovated website.
Do you have a message you want to be revealed? We offer earned and paid media outreach services as well as Media Coaching to tell your story and advertise your brand in the right networks and create high-performing campaigns.
From prep to execution, a successful event requires all hands-on deck. Our creation and implementation of marketing strategies as well as vendor communication are what sets NewPublica from the rest.
Who we are

Meet our team

Alberto Monserrate

Alberto Monserrate

CEO and Co-Founder

Melisa Franzen

Melisa Lopez Franzen

President and Co-Founder

Carmen Monserrate

Carmen Monserrate

Vice President of Business
Operations

Marc Valencia

Marc Valencia

Vice President of Public Engagement and Communications

Luis Moreno

Luis Moreno

Vice President of Marketing and Communication

Shee Yang

Shee Yang

Communications Project Manager

Maria Lewis

Maria Lewis

Lead Communications and Digital Media Specialist

Fartun Ahmed

Fartun Ahmed

Lead Community Engagement Specialist

Shota Khono

Shota Khono

Communications Specialist

Jorge Amerigo

Jorge Amerigo

Creative Director

Hamza Ali

Hamza Ali

Finance and Accounting Manager

team-marian

Marian Sanchez

Publisher of NewPrensa Media

Sandra Rodriguez

Sandra Rodriguez

Media Buyer

team-orion

Orion Slocum

Assistant Copy Editor

Alberto Monserrate

CEO and Co-Founder

Expertise: Alberto is a leading authority on multicultural communications and marketing in Minnesota. As the CEO and co-founder of Latino Communications Network (LCN), now NewPublica, he produced the weekly Spanish newspaper La Prensa de Minnesota and the weekly Spanish publication Vida y Sabor. LCN also operated 24-hour Spanish radio stations 1400 and 1470 AM La Invasora between 2005 and 2013. Alberto is a seasoned expert on marketing to the Latino community and is a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio, and other Minnesota business media. Alberto was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. He is the former board chair of Hiawatha Academies, served on the founding boards of KIPP Minnesota and Twin Cities Academy, and served on the board of the Minnesota Broadcasters Association and the advisory editorial board of Minnesota Business Magazine. 

Professional Work: Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate

Melisa Lopez Franzen

President and Co-Founder

Expertise: Melisa is an attorney with extensive experience in government affairs, community relations, and public policy. She serves in the Minnesota Senate since her election in 2012, and was elected Minority Leader in 2021. Before co-founding NewPublica, Melisa was an attorney at Target Corporation, holding various positions, titles, and responsibilities in Target’s government affairs and community relations. She has strong ties to the community, having served on the Board of Directors for the Girl Scouts of Minnesota and Wisconsin River Valleys as well as Comunidades Latinas Unidas en Servicio (CLUES). As President of NewPublica, Melisa is an advocate for small business, community outreach, and focuses on the progression of multicultural voices within a mainstream marketplace

Professional Work: Target, Minnesota Senate, Hennepin County Public Defender

Carmen Monserrate

Vice President of Business Operations

Expertise: Carmen is a versatile leader and relationship builder with cross-functional, multicultural, and international experience in various industries, including technology, healthcare, financial services, manufacturing, government, and hospitality. She has corporate experience in engineering, marketing, operations management, and sales. Carmen has also worked in non-profit team leadership roles focusing on the advancement of communities of color. At NewPublica, her passion for making meaningful connections throughout the community not only shines through in her work but enhances the opportunities for current and future generations.

Professional Work: Xerox Corporation, Patrice & Associates Hospitality Recruiting

Marc Valencia

Vice President of Public Engagement and Communications

Expertise: Marc has over twenty years of experience in sales, business development, and marketing in the United States, Latin America, and Canada. He has launched product lines in new markets, built and led cross-functional teams, and pioneered businesses and organizations toward transformative and sustainable growth domestically and internationally. Marc is also passionate about private-public alignments that improve education, health, and the tangible quality of life for children and families of color. He is currently a board member in LatinoLEAD. At NewPublica, Marc works with community engagement projects regarding infrastructure, health, education, and others in Minnesota.

Professional Work: Kraft Foods, MOM Brands

Luis Moreno

Vice President of Marketing and Communication

Expertise: Luis is a business and community leader with over fifteen years of experience in marketing and strategy in multiple global companies. He has worked in the U.S. and Latin America, creating strategic marketing plans and leading cross-functional teams for successful market introductions. Luis has experience in multiple industries, including manufacturing, food, food service, education, and financial services. He has a passion for talent development and building new team skills and capabilities. Luis has built strong relationships with multiple communities and has collaborated with numerous colleges and universities, schools, and non-profit organizations to create professional opportunities for people from various diverse communities. Luis leads the largest team at NewPublica, ensuring that collaboration, communication, and creativity are at the forefront of each project.

Professional Work: Cummins Engine, Ecolab, General Mills, Land O’Lakes, GE

Shee Yang

Communications Project Manager

Expertise: Shee is a reader, writer, and editor. Her love for language and learning has led her to many places including careers in both journalism and publishing before joining NewPublica. Shee’s communications background and management abilities allow her to direct various projects of all sizes. She has led communications campaigns for both mainstream and diverse audiences with partners from government, nonprofit, and corporate organizations. At NewPublica, Shee approaches each project with an open and curious mind.     

Professional Work: ThreeSixty Journalism, Minnesota Historical Society Press, Lerner Books, Capstone Books, SheeMedia, LLC

Maria Lewis

Lead Communications and Digital Media Specialist

Expertise: Maria is a creative communications professional with experience in copywriting, advertising, and digital media. Maria works closely with organizations to ensure their communication channels align with their business goals and customer needs. At NewPublica, she collaborates with members of diverse communities to capture their input and insights on programs, initiatives, and campaigns. She has strong expertise in social media strategy as well as writing blog posts for various audiences and currently contributes to the NewPrensa weekly newsletter. Maria utilizes the organization, delegation, and communication skills gained from being a collegiate athlete to lead team members through projects to exceed client expectations. Maria is currently a Head lacrosse coach for the youth lacrosse club team, Minnesota Lakers Select. 

Professional Work: Greater Midwest Realty, Creative Writing Programs – Hamline University, Cool Money Coach, Minnesota Lakers Select

Fartun Ahmed

Lead Community Engagement Specialist

Expertise: Fartun is an experienced public health and community engagement professional. She has led engagement efforts with mainstream and BIPOC communities in the Twin Cities metro area, and worked on transportation, health, and education projects. She has 5 years of experience in community engagement that includes working for Dakota County, managing outreach with school districts, businesses, and faith leaders on community-driven solutions to expand active living opportunities. Fartun is a student at the University of Minnesota’s Humphrey School of Public Affairs. At NewPublica, she works on various infrastructure projects and actively engages with BIPOC communities to better understand neighborhood voices and needs.

Professional Work: Dakota County

Shota Khono

Communications Specialist

Expertise: Shota is a creative communication and digital media professional with experience in social media, content strategy, graphic design, and copywriting. He graduated from St. Cloud State University with a major in Strategic Communications and a minor in Human Relations. He is also a classically trained pianist and multi-genre record producer. At NewPublica, Shota puts his passion into each project. As a first-generation immigrant from Japan, he deeply cares about members of the BIPOC community. Shota works closely with clients to help them achieve their goals.  He also contributes weekly to the NewPrensa newsletter.

Jorge Amerigo

Creative Director

Expertise: Jorge has more than 20 years of experience in the creative process of visual design, including website development, graphic design, branding, photography, and video production. He has worked with a wide range of agencies and organizations, from small businesses to leading non-profits. He has been involved with social projects, the creation of visual campaigns, the development of annual reports, rebrandings, and website creation and redesign. At NewPublica, he creates designs for newspapers, magazines, and social media, as well as builds functional, user-friendly websites. Jorge understands each client’s unique needs and has a passion for projects that generate social impact. Jorge is a wealth of knowledge about design, and his expertise in reaching diverse communities serves NewPublica’s mission to connect to new voices and new audiences.

Professional Work: Latino Communications Network, Jorge Amerigo LLC

Hamza Ali

Finance and Accounting Manager

Expertise: Hamza is a results-oriented accounting professional with broad experience in a deadline‑driven environment. He has a proven track record in consistently and effectively delivering accounting services that enhance the company’s purpose and profitability. At NewPublica, Hamza demonstrates his experience in reconciliations, AP/AR, reporting, P&L analysis, and the management of general accounting functions.

Professional Work: Kaah Express, Jones Lang La Salle

Marian Sanchez

Event Manager and Publisher of NewPrensa Media

Expertise: Marian has over a decade of experience in event planning and managing events producing galas, conferences, festivals, and fashion shows both locally and internationally. She has managed large-scale events, including Taco Tour on Lake Street, Minneapolis Cinco de Mayo, and the Lake Street Festival, attracting thousands of participants. At NewPublica, Marian utilizes her experience in marketing to exceed client expectations of high-impact events execution and community engagement. She also manages the publication, distribution, and interpersonal communication within NewPrensa Media. 

Professional Work: Utku LLC, Latino Communications Network, Gente de Minnesota

Sandra Rodriguez

Media Buyer

Expertise: Sandra determines the best course of action and seeks the best solutions for our client’s advertising needs by utilizing her solutions-oriented mindset and interpersonal communication skills. At NewPublica, she executes the purchases of advertisement spaces by understanding clients’ marketing goals and target audiences. She works hard to maintain relationships with a variety of publications to ensure our clients are able to receive the media space they need. Sandra is also in charge of keeping our Latino Communications Network, both online and printed publications, relevant, engaging, and fun.

Professional Work: Latino Communications Network, Pamela Coleman Office of Eurology, Justo Gonzalez Office of Eurology.

Orion Slocum

Assistant Copy Editor

Expertise: Orion loves people and languages. He is fluent in English, Spanish, French, and German and knows words and phrases in multiple other languages. His unique ability to retain and understand languages is unmatched. At NewPublica, Orion helps review and edit articles for Latino Communications Network publications. He is focused, engaged, and loves working and collaborating with others! 

Professional Work: Latino Economic Development Center (LEDC), Kaposia.

Let’s work together.

We are located at

2909 Bryant Ave S, Suite 301
Minneapolis, MN 55408

We can be contacted at:

612-729-5900

Let’s work together.

We are located at

2909 Bryant Ave S, Suite 301
Minneapolis, MN 55408

We can be contacted at:

612-729-5900