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Portfolio

Our work

Client

HealthPartners – Little Moments Count (LMC)

Overview:

HealthPartners is a healthcare organization that provides services to over 1.8 million medical and dental health plan members nationwide. One of their initiatives, Bright Futures Begin at Birth, was dedicated to promoting the value of reading, talking, and singing to young children.

Opportunity:

The campaign required a new name and brand identity for this campaign that would resonate with and represent people from all communities (including Black, Hmong, Somali and Latinx) to help ensure cultural and linguistic relevance and competence.

Strategy:

NewPublica engaged thought leaders in early childhood education and caregivers from multicultural communities to ensure inclusivity within a broader audience, keeping in mind the cultural uniqueness of the communities we aimed to reach. NewPublica developed Little Moments Count, a campaign which showcases how minor moments with a little one can make a big difference in their cognitive development. Using the results from this engagement, NewPublica was contracted to conduct a series of listening sessions with diverse communities, in order to provide insights for the client’s upcoming media campaign. The kickoff for this engagement coincided with the onset of the COVID-19 Pandemic. NewPublica quickly and effectively developed methods to conduct group sessions either online via teleconferencing services, or socially distanced and outdoors. This research provided an in-depth report on parents’ media habits, trusted messengers, and thoughts about child-rearing in their community.

Results:

This information was used to develop 88 Communications Guidelines to inform the organization’s current social media campaign. Based on our performance and insight, NewPublica has been managing the Little Moments Count’s social media campaign since the start of 2021, and we continue to expand our collaboration by assisting with the development and management of a broader media relations campaign in 2022. The Little Moments Count social media campaign, designed as a result of NewPublica’s previous engagement, research and strategic planning, has grown in reach by approximately 130% and in engagement by approximately 75%. It is expected to continue to grow at a similar in 2022.

Delivered Expertise:

Public Relations
• Planning & Strategy
• Research
• Marketing Analysis

Community Engagement
• Multicultural Partnerships
• In-Person Outreach
• Listening Outreach

Communications Consulting
• Strategic Messaging
• Digital and Social Media Strategy
• Measurement and Analytics
• Multicultural Communication
• Interviews

Digital Design
• Graphic Design
• Branding
• Video Content Strategy
• Video Production

Media Relations
• Media Buying

Let’s work together.

We are located at

2909 Bryant Ave S, Suite 301
Minneapolis, MN 55408

We can be contacted at:

612-729-5900

Hamza Ali

Finance and accounting manager

Expertise: Hamza is a results-oriented accounting professional with broad experience in a deadline‑driven environment. He has a proven track record in consistently and effectively delivering accounting services that enhance the company’s purpose and profitability. At NewPublica, Hamza demonstrates his experience in reconciliations, AP/AR, reporting, P&L analysis, and the management of general accounting functions.

Professional Work: Kaah Express, Jones Lang La Salle

Madeline Randall

Graphic Designer and Social Media Specialist

Madeline is a multimedia graphic designer and illustrator who aims to create inclusive and accessible media. As a creative, she strives to produce designs that are not only visually appealing but also communicate messages effectively. She has experience working with clients from a variety of industries and specializes in layout design. Outside of work, she volunteers at rabbit rescues and enjoys crafting and gardening.

Orion Slocum

Assistant Copy editor

Expertise: Orion loves people and languages. He is fluent in English, Spanish, French, and German and knows words and phrases in multiple other languages. His unique ability to retain and understand languages is unmatched. At NewPublica, Orion helps review and edit articles for Latino Communications Network publications. He is focused, engaged, and loves working and collaborating with others!

Professional Work: Latino Economic Development Center (LEDC), Kaposia.

Sandra Rodriguez

Media Buyer

Expertise: Sandra determines the best course of action and seeks the best solutions for our client’s advertising needs by utilizing her solutions-oriented mindset and interpersonal communication skills. At NewPublica, she executes the purchases of advertisement spaces by understanding clients’ marketing goals and target audiences. She works hard to maintain relationships with a variety of publications to ensure our clients are able to receive the media space they need. Sandra is also in charge of keeping our Latino Communications Network, both online and printed publications, relevant, engaging, and fun.

Professional Work: Latino Communications Network, Pamela Coleman Office of Eurology, Justo Gonzalez Office of Eurology.

Marian Sanchez

Event manager and publisher of newprensa media

Expertise: Marian has over a decade of experience in event planning and managing events producing galas, conferences, festivals, and fashion shows both locally and internationally. She has managed large-scale events, including Taco Tour on Lake Street, Minneapolis Cinco de Mayo, and the Lake Street Festival, attracting thousands of participants. At NewPublica, Marian utilizes her experience in marketing to exceed client expectations of high-impact events execution and community engagement. She also manages the publication, distribution, and interpersonal communication within NewPrensa Media.

Professional Work: Utku LLC, Latino Communications Network, Gente de Minnesota

Luis Moreno

Consultant

Expertise: Luis is a business and community leader with over fifteen years of experience in marketing and strategy in multiple global companies. He has worked in the U.S. and Latin America, creating strategic marketing plans and leading cross-functional teams for successful market introductions. Luis has experience in multiple industries, including manufacturing, food, food service, education, and financial services. He has a passion for talent development and building new team skills and capabilities. Luis has built strong relationships with multiple communities and has collaborated with numerous colleges and universities, schools, and non-profit organizations to create professional opportunities for people from various diverse communities. Luis leads the largest team at NewPublica, ensuring that collaboration, communication, and creativity are at the forefront of each project.

Professional Work: Cummins Engine, Ecolab, General Mills, Land O’Lakes, GE

Carmen Monserrate

Vice President of Business Operations

Expertise: Carmen is a versatile leader and relationship builder with cross-functional, multicultural, and international experience in various industries, including technology, healthcare, financial services, manufacturing, government, and hospitality. She has corporate experience in engineering, marketing, operations management, and sales. Carmen has also worked in non-profit team leadership roles focusing on the advancement of communities of color. At NewPublica, her passion for making meaningful connections throughout the community not only shines through in her work but enhances the opportunities for current and future generations.

Professional Work: Xerox Corporation, Patrice & Associates Hospitality Recruiting

Alberto Monserrate

CEO and Co-Founder

Expertise: Alberto is a leading authority on multicultural communications and marketing in Minnesota. As the CEO and co-founder of Latino Communications Network (LCN), now NewPublica, he produced the weekly Spanish newspaper La Prensa de Minnesota and the weekly Spanish publication Vida y Sabor. LCN also operated 24-hour Spanish radio stations 1400 and 1470 AM La Invasora between 2005 and 2013. Alberto is a seasoned expert on marketing to the Latino community and is a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio, and other Minnesota business media. Alberto was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. He is the former board chair of Hiawatha Academies, served on the founding boards of KIPP Minnesota and Twin Cities Academy, and served on the board of the Minnesota Broadcasters Association and the advisory editorial board of Minnesota Business Magazine. 

Professional Work: Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate

Let’s work together.

We are located at

2909 Bryant Ave S, Suite 301
Minneapolis, MN 55408

We can be contacted at:

612-729-5900