New Audiences New Communications
Portfolio

Our work

Client

Local Initiatives Support Corporation (LISC) Twin Cities

Overview:

LISC Twin Cities is one of the largest organizations supporting projects to revitalize communities and bring greater economic opportunity to residents. The organization provides capital and strategy to Twin Cities community development partners. They have invested more than $900 million and leveraged $2.9 billion in additional investments—all to support local community development projects. They provide support and access to affordable housing and shelters for families and have improved the financial stability of many residents in the Twin Cities. They have helped fund the renovation of over 2 million square feet of community and commercial space.

Opportunity:

LISC Twin Cities has engaged NewPublica for the past 2 years to support their communications needs and strengthen their relationships with existing alliances while building new collaborations in the Twin Cities. We have been working with LISC Twin Cities to help them raise their profile through the various roles it plays (including being an investor, capacity builder, advisor, convener, and innovator).

Strategy:

Our work has included building community trust and helping stakeholders see LISC TC as an ideal partner in local work and as leaders in equitable community development. We have worked closely with them to communicate how LISC TC helps bring resources and builds capacity of grassroots organizations, projects, and initiatives as an intermediary.

Results:

Delivered Expertise:

Public Relations
• Planning and Strategy

Communications Consulting
• Strategic Messaging
• Digital and Social Media Strategy
• Website Management

Digital Design
• Graphic Design

Media Relations
• Earned Media Placement
• Media Buying

Events
• Planning & Execution

Let’s work together.

We are located at

2909 Bryant Ave S, Suite 301
Minneapolis, MN 55408

We can be contacted at:

612-729-5900

Hamza Ali

Finance and accounting manager

Expertise: Hamza is a results-oriented accounting professional with broad experience in a deadline‑driven environment. He has a proven track record in consistently and effectively delivering accounting services that enhance the company’s purpose and profitability. At NewPublica, Hamza demonstrates his experience in reconciliations, AP/AR, reporting, P&L analysis, and the management of general accounting functions.

Professional Work: Kaah Express, Jones Lang La Salle

Madeline Randall

Graphic Designer and Social Media Specialist

Madeline is a multimedia graphic designer and illustrator who aims to create inclusive and accessible media. As a creative, she strives to produce designs that are not only visually appealing but also communicate messages effectively. She has experience working with clients from a variety of industries and specializes in layout design. Outside of work, she volunteers at rabbit rescues and enjoys crafting and gardening.

Orion Slocum

Assistant Copy editor

Expertise: Orion loves people and languages. He is fluent in English, Spanish, French, and German and knows words and phrases in multiple other languages. His unique ability to retain and understand languages is unmatched. At NewPublica, Orion helps review and edit articles for Latino Communications Network publications. He is focused, engaged, and loves working and collaborating with others!

Professional Work: Latino Economic Development Center (LEDC), Kaposia.

Sandra Rodriguez

Media Buyer

Expertise: Sandra determines the best course of action and seeks the best solutions for our client’s advertising needs by utilizing her solutions-oriented mindset and interpersonal communication skills. At NewPublica, she executes the purchases of advertisement spaces by understanding clients’ marketing goals and target audiences. She works hard to maintain relationships with a variety of publications to ensure our clients are able to receive the media space they need. Sandra is also in charge of keeping our Latino Communications Network, both online and printed publications, relevant, engaging, and fun.

Professional Work: Latino Communications Network, Pamela Coleman Office of Eurology, Justo Gonzalez Office of Eurology.

Marian Sanchez

Event manager and publisher of newprensa media

Expertise: Marian has over a decade of experience in event planning and managing events producing galas, conferences, festivals, and fashion shows both locally and internationally. She has managed large-scale events, including Taco Tour on Lake Street, Minneapolis Cinco de Mayo, and the Lake Street Festival, attracting thousands of participants. At NewPublica, Marian utilizes her experience in marketing to exceed client expectations of high-impact events execution and community engagement. She also manages the publication, distribution, and interpersonal communication within NewPrensa Media.

Professional Work: Utku LLC, Latino Communications Network, Gente de Minnesota

Luis Moreno

Consultant

Expertise: Luis is a business and community leader with over fifteen years of experience in marketing and strategy in multiple global companies. He has worked in the U.S. and Latin America, creating strategic marketing plans and leading cross-functional teams for successful market introductions. Luis has experience in multiple industries, including manufacturing, food, food service, education, and financial services. He has a passion for talent development and building new team skills and capabilities. Luis has built strong relationships with multiple communities and has collaborated with numerous colleges and universities, schools, and non-profit organizations to create professional opportunities for people from various diverse communities. Luis leads the largest team at NewPublica, ensuring that collaboration, communication, and creativity are at the forefront of each project.

Professional Work: Cummins Engine, Ecolab, General Mills, Land O’Lakes, GE

Carmen Monserrate

Vice President of Business Operations

Expertise: Carmen is a versatile leader and relationship builder with cross-functional, multicultural, and international experience in various industries, including technology, healthcare, financial services, manufacturing, government, and hospitality. She has corporate experience in engineering, marketing, operations management, and sales. Carmen has also worked in non-profit team leadership roles focusing on the advancement of communities of color. At NewPublica, her passion for making meaningful connections throughout the community not only shines through in her work but enhances the opportunities for current and future generations.

Professional Work: Xerox Corporation, Patrice & Associates Hospitality Recruiting

Alberto Monserrate

CEO and Co-Founder

Expertise: Alberto is a leading authority on multicultural communications and marketing in Minnesota. As the CEO and co-founder of Latino Communications Network (LCN), now NewPublica, he produced the weekly Spanish newspaper La Prensa de Minnesota and the weekly Spanish publication Vida y Sabor. LCN also operated 24-hour Spanish radio stations 1400 and 1470 AM La Invasora between 2005 and 2013. Alberto is a seasoned expert on marketing to the Latino community and is a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio, and other Minnesota business media. Alberto was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. He is the former board chair of Hiawatha Academies, served on the founding boards of KIPP Minnesota and Twin Cities Academy, and served on the board of the Minnesota Broadcasters Association and the advisory editorial board of Minnesota Business Magazine. 

Professional Work: Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate

Let’s work together.

We are located at

2909 Bryant Ave S, Suite 301
Minneapolis, MN 55408

We can be contacted at:

612-729-5900