Public Relations • Community Engagement
Communications Consulting • Media Relations • Events
Who we are
NewPublica is a public relations and strategic communications firm focusing on new audiences and new communications. Our approach is inclusive and our experience extends from mainstream to diverse audiences. We understand that exceptional communications in a diverse ecosystem of communities is not a one-size-fits-all proposition.
Our capabilities include:
▶ Planning & Strategy
▶ Public Affairs Consulting
▶ Reputation Management
▶ Crisis Communication
▶ Coalition Building
▶ Grass Roots Campaigns
▶ Multicultural Partnerships
▶ Earned Media Placement
▶ Media Coaching
▶ Media Buying
▶ Strategic Messaging
▶ Digital & Social Media Strategy
▶ Multicultural Communications
▶ Visual Design & Branding
▶ Website Development
▶ Planning & Execution
▶ Vendor Management
▶ Event Marketing
Meet our team
CEO & Co-founder
President & Co-founder
Expertise: Alberto is a leading authority on multicultural communications and marketing in Minnesota. As the CEO and co-founder of Latino Communications Network (LCN), now NewPublica, he produced the weekly Spanish newspaper La Prensa de Minnesota and the weekly Spanish publication Vida y Sabor. LCN also operated 24-hour Spanish radio stations 1400 and 1470 AM La Invasora, between 2005 and 2013. Alberto is a seasoned expert on marketing to the Latino community and is a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio and other Minnesota business media. Alberto was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. Alberto is the former board chair of Hiawatha Academies and served on the founding boards of KIPP Minnesota and Twin Cities Academy. He served on the board of the Minnesota Broadcasters Association and the advisory editorial board of Minnesota Business Magazine.
Professional Work: Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate.
Expertise: Melisa is an attorney with extensive experience in government affairs, community relations and public policy. She serves in the Minnesota Senate since her election in 2012 and was elected Minority Leader in 2021. A co-founder and President of NewPublica, a public relations and strategic communications firm focusing on new audiences and new communications, Melisa was named “40 Under 40” by the Minneapolis/St. Paul Business Journal; recognized as a “Woman of Promise” by the Girl Scouts River Valleys; and as a Young Corporate Achiever by the Hispanic Association on Corporate Responsibility. Melisa is a fellow of the Salzburg Global Seminar in Austria; alumni of the American Council of Young Political Leaders in Northern Ireland; and a fellow of the British American Project. Melisa has volunteered on the board of the Girl Scouts of Minnesota and Wisconsin River Valleys and Comunidades Latinas Unidas en Servicio (CLUES).
Professional Work: Target, Minnesota Senate, Hennepin County Public Defender.
Vice President of Public Engagement and Communications
Vice President of Operations and HR
Expertise: Marc has over twenty years of experience in sales, business development and marketing in the United States, Latin America and Canada. He has launched product lines in new markets, built and led cross-functional teams and pioneered businesses and organizations toward transformative and sustainable growth domestically and internationally. Marc is also passionate about private-public alignments that improve education, health, and the tangible quality of life for children and families of color. He volunteers as board chair at Joyce Dual Immersion School, and consults on development and strategic planning.
Professional Work: Kraft Foods, MOM Brands.
Expertise: Carmen is a versatile leader and relationship builder with cross-functional, multicultural and international experience in various industries which include technology, healthcare, financial services, manufacturing, government and hospitality. She has corporate experience in the fields of engineering, marketing, operations management and sales. Carmen has also worked in non-profit team leadership roles focusing on the advancement of communities of color. She has a passion for making meaningful connections throughout the community in ways that will enhance the opportunities for current and future generations.
Professional Work: Xerox Corporation, Patrice & Associates Hospitality Recruiting.
Digital Media Specialist
Expertise: Alycia is a communications professional with experience in social media, marketing and community engagement. She brings the ability to communicate with diverse groups of people while maintaining a lense of inclusivity and passion for social justice. With a background as a special education teacher and lacrosse coach, Alycia has a style of leadership that is bold, energetic and effective which directly correlates to her relationship building with both clients and members of the community. At NewPublica, she assists with campaign development, community engagement, content creation and copywriting.
Professional Work: Alumni Relations- Hamline University, Concord Education Center, Eastview High School, Minnesota Lakers Select.
Expertise: Maria is a communications professional with experience in social media strategy, copywriting, and editing. She has creative and strategic planning capabilities to assist clients in identifying their website, newsletter, or social media needs. With a background as a collegiate lacrosse player and as a current lacrosse coach, Maria’s leadership and communication abilities directly correlate to her position. At NewPublica, she assists with campaign development, content creation, copywriting, and social media strategy implementation.
Professional Work: Greater Midwest Realty, Creative Writing Programs- Hamline University, Cool Money Coach, Minnesota Lakers Select
Expertise: Shota is a passionate communicator and designer with experience in customer service, interpersonal communication, graphic design, and copywriting. He is a creative idea-generator and actively communicates with the NewPublica team and clients to meet their needs and goals. With a background as a musician, Shota is comfortable in a creative environment and is constantly looking for what can be improved upon. At NewPublica, he assists clients with copywriting, research, and strategic planning.
Professional Work: The North Face
Expertise: Carlos has over a decade of experience in music practice and performance. As a current band member, he is accustomed to collaboration and communication. He is an imaginative designer with experience in technical and creative writing as well as website design. At NewPublica, he assists clients with copywriting, copyediting, video editing, and consulting on a variety of different projects.
Vice President of Marketing and Communication
Community Engagement Specialist
Expertise: Luis is a business and community leader with over fifteen years of experience in marketing and strategy in multiple global companies. He has worked in the U.S. and Latin America, planning strategic marketing plans and leading cross-functional teams for successful market introductions. He has experience in multiple industries, including manufacturing, food, foodservice, Education, and financial services. He has passion for talent development and for building new team skills and capabilities. Luis has built strong relationships with multiple communities and has collaborated with multiple colleges and universities, schools, and non-profit organizations to create professional opportunities for people from various diverse communities.
Professional Work: Cummins Engine, Ecolab, General Mills, Land O'Lakes, GE.
Expertise: Fartun is an experienced public health and community engagement practitioner. She has led engagement efforts with mainstream and BIPOC communities in the Twin Cities metro area, and worked on infrastructure, health, and education projects. She’s worked with stakeholders including school districts, businesses, and faith leaders on community-driven solutions to expand active living opportunities, and commercial tobacco-free living. At NewPublica, she works on infrastructure projects such as the 252/ I-94 study to engage BIPOC communities in finding ways to gain a better understanding of safety and transportation needs in the state.
Professional Work: Dakota County
Expertise: Dustin is a passionate researcher focusing on issues related to economic development, education, and market research. His experience includes a Fulbright Research Grant, work as an Analyst at the State of Minnesota, and various projects on behalf of the Mayo Clinic, the Latino Economic Development Center, the City of Minneapolis, and Augsburg College. He has worked with microenterprises in Mexico, Peru, and Guatemala, consulted for an international NGO which operates in Kenya, and currently teaches a Spanish-language course on Financial Analysis for Latinx Entrepreneurs in the Twin Cities.
Professional Work: Fulbright Commission (Research - Peru), Board of Water and Soil Resources (State of Minnesota), Latino Economic Development Center, NewPublica.
Expertise: Jorge has more than 18 years of experience in the creative process of visual design, including web, graphic, photography and video. He has strong experience in branding to businesses and nonprofits. He creates designs for newspapers, magazines, website development and branding.
Professional Work: Latino Communications Network, Jorge Amerigo LLC.
Finance and Accounting Manager
Publisher of NewPrensa Media
Expertise: Hamza is a results oriented accounting professional with broad experience in a deadline‑driven environment. He has a proven track record in consistently and effectively delivering accounting services that enhance the company's purpose and profitability. At Newpublica, Hamza demonstrated experience in reconciliations, AP/AR, reporting, P&L analysis and the management of general accounting functions.
Professional Work: Kaah Express, Jones Lang La Salle, New Publica.
Expertise: Marian has more than a decade of experience in event planning and management of events producing galas, conferences, festivals and fashion shows both locally and internationally. She has managed large scale events including Taco Tour on Lake Street, Minneapolis Cinco de Mayo and the Lake Street Festival, attracting thousands of participants.
Professional Work: Utku LLC, Latino Communications Network, Gente de Minnesota.
Media Buyer Admin and Coordinator
Expertise: Sandra enjoys finding the right solutions for our clients and maintaining our Latino Communications Network online and printed publications relevant, interesting and fun. She manages client relationships and keeps our office organized.
Professional Work: Latino Communications Network, Pamela Coleman Office of Eurology, Justo Gonzalez Office of Eurology.
NEW AUDIENCES NEW COMMUNICATIONS